Privacy policy

Last Updated Date: September 11, 2026

This Privacy Policy describes how Moment of Calm, Inc. (“we”, “our”, or “us”) collects, uses, discloses or otherwise processes in connection with your interactions with us online on the websites that link to this Privacy Policy (the “Site”), and your interactions with us in person, by mail, email, telephone, text message, mobile app.

Personal Information Collected and Sources of Information

We collect information about you in many ways, including directly from you, your devices and your interactions with us, and automatically via technologies on the Site (according to your preferences). We may also receive information about you from service providers that provide services for us, as well as from service providers to whom you have provided information. “Personal information” is data that can be used to uniquely identify or contact an individual, such as your name, telephone number, mailing address, billing address or email address. There are several ways in which you may explicitly and intentionally provide us with, and consent to our collection of, personal information, including:

Examples of Information That You May Provide:

     • Subscribing to Our News and Alerts. When you subscribe to our marketing list, we collect information like your name, phone number and email address.

     • Account Information. You can update certain personal information associated with your account by logging into your account. In addition, we may periodically ask you to confirm or update your email or mailing address, or information regarding product preferences, among other things.

     • Completing our Surveys or Quizzes. If you complete one of our surveys or quizzes, then you may provide us with certain information for us to understand your goals and needs. We may provide product recommendations based on your results and use the information you provide for the other purposes outlined in this Privacy Policy.

     • Completing a “Contact” Form. If you complete a “contact” request, then you may provide certain information about your request and contact information for us to respond to your request.

     • Initiating a “Chat” Request. If we offer a chat feature, then any information you provide by interacting with this feature may be processed by us or our service providers to answer your questions and provide you with information you are requesting.

     • Submitting Content to Us. When you use the Site we may store, process and transmit content you share or review (including things like your comments on message boards and photos you upload) and information related to them (for example, location tags in photos). This will make it easy for you to do things like share items/materials, post messages, and respond to offers and other information from us.

     • Making a Purchase from Us or Using One of Our Promotional Offers. You may submit your payment information if you place an order with us. The information is collected and validated by a third-party payment processor and is not shared with us. Payment information is used only to process your order. We may also collect your billing address, your mailing address (if different from your billing address), your contact information to contact you about your order (such as your email address or mobile number to send you information about the status of your order). In addition, we may collect information regarding your use of promotions or offers we may offer for use at retail or on the Site.

Examples of Information That May Be Collected Automatically:

     • Location Information. Your devices may transmit general location information (e.g., region, city and state) to us. This allows us to provide you with content and offers that may be relevant to you based on your location, such as helping you find a retailer of one of our products near you, offers, coupons, and promotions that are available in your area.

     • Traffic Data. Whenever you visit or interact with the Site, we (as well as our service providers) may use assorted technologies that automatically or passively collect information about how it is accessed and used by you. We refer to this information as traffic data. Traffic data may include, but is not limited to, your IP address, device type used to access the websites (i.e., computer or mobile device), unique number assigned to identify such device, application version, click path taken through the websites and your use of features or applications on the websites. Technologies we use to collect traffic data, include, but are not limited to, cookies and beacons.

     • Cookies. We may use cookies on the Site from time to time, to gather and store information about your preferences, perform analytics and generally customize your browsing experience. A cookie is a piece of information that allows our system to identify and interact more effectively with your browser. They are used to improve the efficiency of the Site, as well as to provide website usage information to the website owner, and personalized and targeted advertising. Other similar files such as pixels and beacons work in the same way, and we use the word “cookie” to refer to all technologies that collect information in this way. Cookies can also be used in emails you receive to help understand your level of engagement with them. When you visit the Site, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our vendor, Retention, to associate these activities with information they or others have about you, including your email address. We (or Retention on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

How Do We Use Your Personal Information?

We collect information for a variety of business purposes, such as to communicate with you, provide the services you request (e.g., to provide ecommerce offerings, to process and fulfill your product orders or to answer your customer services questions), to tailor our communications about our products and brand to you, for consumer research, to screen for potential risk or fraud, and to improve the Site.  The Site uses cookies to distinguish you from other users of the Site in order to help us improve our experience when you browse the Site. For example, cookies help us to maintain the continuity of your browsing session, to remember your details and preferences for when you return to the Site, and to tailor content you see on the Site to your interests.

Sharing Your Personal Information

     • Our Affiliates. We may share and disclose information among our businesses, including employees, agents and affiliates of our businesses, to facilitate our business purposes.

     • Our Service Providers. We may share your information with non-affiliated businesses that perform services for us and to help us provide the Site and its offerings to you. For example, among other things, we may use service providers to ship the products you order directly to you, to host the Site, to maintain our customer database, to correct technical problems and malfunctions on the Site and to help us provide, improve, protect, and promote the Site, brands, products or services, such as service providers that administer our sweepstakes, contests and other promotional events.

     • Third Parties. We may share certain information with third-party advertising partners.

     • Certain Mobile Carriers. If you request services via a mobile device, your request will be transmitted via your mobile carrier's network, and your carrier may have access to it. Consult your carrier's privacy policy for additional information.

     • Other Third Parties. We may also share your information with non-affiliated third parties, including, for example: (1) if we believe that there has been a violation of our policies regarding the Site; (2) if we believe that someone may be causing injury to our rights or property, or those of anyone else; (3) to respond to judicial process or to provide information to law enforcement or other governmental agencies; (4) as required by law; or (5) in the event of a liquidation, reorganization, merger, consolidation, change of control, asset or stock acquisition/disposition or other corporate combination.

In addition to the information above, we use Shopify to power our online store.  You can read more about how Shopify uses your personal information: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site.  You can read more about how Google uses your personal information: https://www.google.com/intl/en/policies/privacy/. 

Interest-Based Advertising & Your Choices

We use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s (“DAA”) opt-out portal at: http://optout.aboutads.info/.

Even if you opt out of certain kinds of interest-based ads, you may continue to receive other ads. And opting out of one or more DAA members only means that those selected members should no longer under the DAA rules deliver certain targeted ads to you. This will affect services provided by the applicable DAA members but does not mean you will no longer receive any targeted content and/or ads from non-participating parties. Also, if your browsers are configured to reject cookies when you visit the opt-out page, or you subsequently erase your cookies, use a different Device or web browser(s), or use a non-browser-based method of access, your DAA browser-based opt-out may not, or may no longer, be effective. Mobile device opt-outs will not affect browser-based Interest-based ads even on the same device, and you must opt-out separately for each device. We are not responsible for the effectiveness of, or compliance with, any third party opt-out options or programs or the accuracy of their statements regarding their programs.

You can also prevent or reduce getting interest-based ads on websites by declining cookies in your browser(s), or on mobile devices by declining the “access to data” requests that apps usually present when you install them or by adjusting the ad tracking settings on your device.

You will still see “contextual” ads even if you opt out of interest-based ads. Even if we stop sending you interest-based ads, you will still get ads from our brands on your computer or mobile devices. These ads, however, are based on the context of the sites you visit and are called contextual ads. Unlike interest-based ads which are based on pages you visit on your mobile phone or computer viewing activities over time and across unrelated services, contextual ads are shown to you based on the context of the specific site you are visiting. You should also know that we may still collect information from your computer or devices and use it for other purposes like evaluating how our websites work, for consumer research, or detecting fraud, pursuant to applicable laws.

How to Manage Your Privacy

     • Unsubscribe from Emails. If at any time you wish to be removed from our marketing list, you can click the “Unsubscribe” at the bottom of any marketing emails you receive from us.  Your option not to receive marketing material will not preclude us from corresponding with you regarding your existing or past business relationships with us (e.g., any purchase of our products or use of our services, or responses to requests for information you pose to us either through use of the Site or by other means), will not preclude us from accessing and viewing your personal information in the course of maintaining and improving the Site and our services, and may nonetheless be subject to dissemination to the entities identified above in the section of this Privacy Policy entitled “Sharing your personal information.”

      • Opt Out of Texts. Please review our Messaging Privacy Policy for more information about opting out of text message program.

     • Our Do Not Track Policy. Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. Where available, you may choose to enable an online tool that automatically communicates your universal opt-out preferences, such as the Global Privacy Control. You may need to use a specific browser or an extension that supports these tools and universal signals. When detected, we will process such a signal as a request to opt out of “sale” or “sharing” of your data as explained in the “Your State Law Privacy Rights” section below.

     • Making Changes to Your Personal Information. You can update certain personal information associated with your account (such as mailing and email address) by logging into your account. 

      • How You Can Protect Your Privacy When Using the Site. You understand that personal information that you post in any public areas of the Site or social media channels can be read, collected, or used by other users of the Site, and could be used to send you unsolicited messages. You are encouraged to exercise caution when posting personal information about yourself in public areas.

Links to Third-Party Websites

From time to time, we may provide information about or links to unaffiliated third-party websites. Those websites operate independently from us and may have their own privacy statements in place which we recommend you review if you visit any linked websites. To the extent any such third-party websites you visit are not owned and operated by us, we are not responsible for their content or any use of those websites. The ability to access information of third parties from the Site, or links to other websites or locations, is for your convenience and does not signify our endorsement of such third parties, their services, other websites, products, services, locations or other content.

Your State Privacy Law Rights

If you are a resident of a state that has enacted a comprehensive consumer privacy law (each, an “eligible resident”), you have certain rights, pursuant to the consumer privacy laws of your state of residence. These state law privacy rights may only apply in certain circumstances and are subject to certain exemptions.

      • Right to Know or Access: As an eligible resident, you have the right to request that we disclose what categories of personal information we collect, use, disclose and/or sell; the categories of sources from which the personal information is collected; the business or commercial purpose for collecting, selling, or sharing personal information; the categories of third parties to whom we disclose, share or sell information; and specific pieces of personal information we have collected about you; and you have the right to confirm if we are processing your personal information and access your personal information.

      • Right to Data Portability: As an eligible resident, you have the right to obtain the personal information you request in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another entity without hindrance.

      • Right to Correct: As an eligible resident, you have the right to request that we correct your inaccurate personal information collected or maintained by us.

      • Right to Request Deletion: As an eligible resident, you have the right to request the deletion of your personal information collected or maintained by us.

      • Right to Opt Out of Sale or Sharing or Targeted Advertising: You may exercise this right by visiting “Your Privacy Choices” link in the footer.  Additionally, certain browsers may allow you to opt-out of sale or sharing on all websites accessed through that browser.

      • Right to Non-Discrimination: As an eligible resident, you have the right not to receive discriminatory treatment by us for the exercise of any of your privacy rights.

     • California’s Shine the Light Law: California's “Shine the Light” law (Civil Code § 1798.83) also permits California residents that have an established business relationship with us to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year or to have the right to opt-out of such disclosures. To exercise this right, please follow the instructions above for Right to Opt Out of Sale or Sharing or Targeted Advertising.

How To Exercise Your State Privacy Rights; Authorized Agents

If you are an eligible resident and would like to submit a verifiable consumer request, you can do so by emailing hi@drinkmoment.com with the subject line “Privacy Request.” We may ask for certain information to verify a request in accordance with applicable law. As an eligible resident, you can designate an authorized agent to make a request on your behalf; such authorized agent should use the same method to exercise rights on your behalf. We may require that you provide the authorized agent written permission to submit a request on your behalf and that the authorized agent verifies their own identity directly with us.

In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. You may appeal a denied request by contacting us via the methods provided above.

In circumstances where we are processing your personal information based on your consent, you have a right to revoke such consent. You may make this request by contacting us via the methods provided above.

In certain circumstances, you have a right to request information about specific third parties with whom we share personal information. You may make this request by contacting us via the methods provided above.

You have a right to request a list of specific third parties with whom we share information. You may do so by contacting us via the methods provided above.

Information We May Collect, Sources of Information, How We Use It, How We May Disclose It

In addition to the information provided in the sections above titled “Personal Information Collected and Sources of Information”, “How Do We Use Your Personal Information?” and “Sharing Your Personal Information,” we provide certain information about the categories of information we collect, sources of information, how we use it, and how we may disclose it in this section.

In the last 12 months, we have collected each of the categories of personal information noted below and disclosed it, for a business purpose, to the categories of recipients listed below.

We do not sell your personal information for money, but we may “sell” or share for cross-contextual behavioral advertising these categories of personal information: Identifiers, Commercial Information, Internet activity; and we may sell or share that information with advertising / marketing / media partners and social networks and data analytics providers.

Identifiers (such as name, email address, mailing address, and online identifiers)

     • Sources: Directly from you; via our service providers

     • Business or commercial purpose: For our operational purposes; performing services on behalf of the business including verifying information and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes

     • Categories of recipients: Service providers such as payment processor, customer relationship management provider, fulfillment partners, general marketing provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies

 Categories of personal information outlined in Section 1798.80(e)

     • Sources: Directly from you; via our service providers

     • Business or commercial purpose: For our operational purposes; performing services on behalf of the business including verifying information and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes

     • Categories of recipients: Service providers such as payment processor, customer relationship management provider, general marketing provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies

Protected classification characteristics under California or US law, including age

     • Sources: Directly from you; via our service providers

     • Business or commercial purpose: For our operational purposes; performing services on behalf of the business including verifying information and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes

     • Categories of recipients: Service providers such as customer relationship management provider, general marketing provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies

Sensory information (such as audio, electronic, visual, thermal, olfactory, call recordings or similar information)

     • Sources: Directly from you; via our service providers

     • Business or commercial purpose: For our operational purposes; performing services on behalf of the business including verifying information and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes

     • Categories of recipients: Service providers such as payment processor, customer relationship management provider, customer support vendor, general marketing provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies

 Commercial information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies

     • Sources: Directly from you; via our service providers

     • Business or commercial purpose: For our operational purposes; performing services on behalf of the business including verifying information and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes

     • Categories of recipients: Service providers such as payment processor, customer relationship management provider, fulfillment partners, general marketing provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies

 Internet or other electronic network activity (such as browsing history, browser type and version, search history, and other information regarding a user's interaction with an internet website)

     • Sources: Directly from you; via our service providers

     • Business or commercial purpose: For our operational purposes; performing services on behalf of the business including providing analytic services; auditing compliance with relevant standards; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes

     • Categories of recipients: Service providers such as website analytics providers, customer relationship management provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies

 Geolocation data (such as estimated based on your IP address)

     • Sources: Directly from you; via our service providers

     • Business or commercial purpose: For our operational purposes; performing services on behalf of the business including providing analytic services; commercial purposes Categories of recipients: Service providers such as customer relationship management provider, general marketing provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies

Inferences drawn from any personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, behavior and attitudes

     • Sources: Derived from information we received directly from you and via our service providers

     • Business or commercial purpose: For our operational purposes; performing services including maintaining or servicing accounts and providing advertising or marketing services and providing analytic services; commercial purposes

     • Categories of recipients: Service providers such as customer relationship management provider, general marketing provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies

Sensitive Personal Information

We will only process your sensitive personal information in accordance with applicable law, such as obtaining your consent prior to processing. In the last 12 months, we have collected each of the categories of sensitive personal information noted below and disclosed it, for a business purpose, to the categories of recipients listed below. We do not use or disclose Sensitive Personal Information outside of the permitted purposes set forth under Section 7027(m) of the California Consumer Privacy Act Regulations; we do not “sell” or share this information for cross-context behavioral advertising.

Sensitive Personal Information: Account credentials allowing access to an account

     • Sources: Directly from you; via our service providers

     • Business or commercial purpose: For our operational purposes; performing services on behalf of the business including verifying information and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes

     • Categories of recipients: Service providers such as customer relationship management provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies

      • Financial Incentive Disclosure.  From time to time, we may offer you certain financial incentives permitted by law (such as coupons, samples, and loyalty programs) in exchange for the collection, retention, or use of certain personal information about you. Each financial incentive related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business. When necessary, we will provide information about the specific terms of the financial incentive, such as the type of personal information required to be disclosed, retained or sold in exchange for the benefit you may receive, and instructions on how to opt in or opt out, on the webpage or form where the financial incentive is made available.

 We do not “sell” or “share” for targeted or cross-context behavioral advertising personal information of consumers we know to be less than 18 years of age unless we receive affirmative authorization as permitted or required by applicable law. The Site is not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under 18.

If you would like to print a copy of this Privacy Policy, please select the “Print” button in your web browser.

We will retain your personal information for as long as is necessary for purposes for which it was collected. The precise period will depend on the reason why it was collected. Those periods are also based on the requirements of applicable data protection laws, applicable legal and regulatory requirements, and periods relating to the commencement of legal actions.

Data Security

We use reasonable precautions, including, but not limited to, technical, administrative, and physical procedures, designed to protect personal information from loss, misuse, or alteration. Although guaranteed security does not exist on the Internet or offline, we make commercially reasonable efforts to handle such information consistent with this Privacy Policy and applicable laws. Due to the design of the Internet and other factors outside our control, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third parties. Therefore, your use of the Site, social media and other platforms and sharing of your personal information with us is at your own risk.

Jurisdictional Terms

The Site operated, in whole or in part, from the United States. Personal information may be accessed by us or transferred to us in the United States or to our affiliates, business partners, or service providers elsewhere in the world. By using the Site, or transmitting information to us, regardless of where you live in the world, you consent to have any personal information you provide to us transferred to, processed, and stored in the United States or elsewhere in the world, and you authorize us to use and collect your personal information in accordance with this Privacy Policy. We will undertake reasonable steps to protect the privacy and security of personal information according to this Privacy Policy regardless of where it is processed or stored, although we cannot guarantee against illegal access to it and we disclaim liability for such illegal access.

Changes

We reserve the right to change our Privacy Policy without prior notice to you. We will update this page when we do so. You should check our Privacy Policy frequently on the Site to see recent changes. Use of the Site following such changes constitutes your acceptance of the revised Privacy Policy then in effect.

 

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hi@drinkmoment.com.

 

SMS marketing: Messaging Terms (https://terms.pscr.pt/legal/shop/moment-drink-your-meditation/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/moment-drink-your-meditation/privacy_policy).